Hello from a New Oh Happy Day
Hi everyone and welcome to Oh Happy Day’s very first blog post!
This is a very exciting day – both personally and for Oh Happy Day – because this blog post also brings with it the reveal of Oh Happy Day’s new creative identity.
When Oh Happy Day was first launched I was working full time and (an honest admission) I hadn’t put too much thought into the creative personality of Oh Happy Day’s branding or rather, the ‘face’ behind the logo. My logo at the time was perfect for creating a representation on my various social media platforms, but essentially wasn’t interactive enough for the various other requirements of Oh Happy Day’s branding journey such as the new website and blog. I’ll admit that the idea of parting with my old logo was bittersweet – it had been there from the very beginning and I had come to know it as one knows an old friend, but as the business began to grow and develop, the need for Oh Happy Day’s re-branding grew as well.
It has been a joy to watch Oh Happy Day develop a presence and a voice on social media platforms all the while challenging me (in the best possible ways) as an Owner and Creative Director.
Over the past few months I have put so much thought and energy into identifying who the Oh Happy Day bridal couple is, and the kinds of weddings they represent, and these words resonate with me the most: stylish, romantic, on trend and unique.
For me the creative identity of Oh Happy Day’s brand is the visual identity of our kind of bridal couple, whilst also invoking all the emotions that come with creating the most happiest of celebrations.
So without further ado, I’m absolutely thrilled to reveal Oh Happy Day’s new look with you today, and I’d like to offer you some insider perspectives on how the new look was designed.
The first point of difference in the new logo is the introduction of colour to the brand. I went for a more modern colour palette incorporating colours that I think will appeal to both sides of the’ bridal couple’ spectrum: my grooms and brides alike. My font choice was clean and simple, alluding to understated luxury, while the use of calligraphy reflects the feminine bridal elegance that’s expected of an exclusive wedding styling and design business.
My use of a watercolour element in the logo interprets the brand’s on-trend nature, as we as a business are always evolving and the ‘Happy’ was illustrated by hand especially for Oh Happy Day by Happiness is… (because the business strives to be unique, and creatively push the boundaries a little). I like the fact that the ‘Happy’ won’t ever be replicated by anyone else because this reflects the nature of my approach to my weddings too.
The confetti sprinkles – representing celebration and delight – are the ‘icing on the cake’ for the new logo, reflecting the brand’s sociable personality (and – I like to think – a little bit of me.)
The design of Oh Happy Day’s new look and website & blog was very much a personal journey for me, and would not have been possible without the help of certain industry friends working tirelessly behind the scenes. For starters, Nadia and I have spent hours upon hours discussing content and copy, researching and debating and ultimately, coaching Oh Happy Day into the brand that it now is. Fathima and Nicola were my design angels – Fathima took the time to understand Oh Happy Day’s personality and translate that into the designs you see today and Nicola – despite being heavily pregnant, designed the website and blog, edited, readjusted, reedited (and readjusted again – even after the birth of her beautiful baby girl) until it was, in my eyes, just perfect. Gaby took a leap of faith and met with me as my multifaceted social media blog guru, and her advice has been invaluable. Thank you to all of my miracle workers, I am so grateful for your time, enthusiasm, and belief in Oh Happy Day.
As a wedding planner and stylist I am so excited for the adventures that lie ahead for both Oh Happy Day and my awesome clients. We are going to have so much fun creating your romantic celebrations in the name of love! On that note, I’m off to crack open a bottle of my own bubbly, to celebrate the culmination of months and months of creative expenditure, Cheers!